The Nokia Lumia 800 looks a lot like the N9 (aside from the additional camera button, the Windows buttons and the missing front cam) and will be available in all markets where the N9 won't be. These are highly developed markets, yet with a high amount of non-tech-savvy people. Pair this with massive marketing from operators (T-Mobile in Germany just put up their Lumia 800 offer today) and the really nice build quality (it's still somehow sad that the 800 is basically just a copy of the N9, however that proves that Nokia is confident in its chassis design and construction).
Given these facts I really think many people will actually get these Nokia Windows Phones when they are extending their mobile contracts, because for the ordinary (read: not spending hours and hours in mobile forums and doing OS flame-wars) people, Nokia still stands for good quality phones. Albeit I don't like the Windows Phone OS and really love my N9, I think with the new Lumia series Nokia is on a good way gain market- and mindshare back.
Sources:
http://conversations.nokia.com/?page_id=44985
http://conversations.nokia.com/2011/10/26/nokia-lumia-710-easy-fast-and-fun/
http://www.t-mobile.de/windows-phone
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